KIEUO (pronounced ki-wo) is more than a brand. It is a story of family, vision, and purpose.
For Tuan, building this company alongside Dac began as a dream to create something meaningful in the beauty world. From the beginning, their goal was not simply to make products, but to build something with intention, authenticity, and lasting impact.
The name comes from Tuan’s mother, Kieu Oanh. She has always embodied a quiet yet powerful beauty shaped by strength, grace, and kindness. By carrying her name into the brand, Tuan honors the woman who shaped his understanding of what beauty truly means.
This story is a tribute to the belief that beauty is not only what we see, but what we carry within us. Confidence, warmth, and character are what give beauty its depth and meaning.